i. data

At the forefront of my design strategy is a commitment to data-informed decisions. Each design decision is backed by comprehensive insights and analysis, ensuring that solutions not only meet aesthetic standards but also deliver measurable effectiveness. By harnessing the power of data, I fine-tune user interactions, effectively address key pain points, and craft tailored experiences that align precisely with the distinct needs and preferences of the users I serve.

ii. growth

My design approach is anchored in growth hacking principles, using low-cost, data-led initiatives to rapidly enhance user acquisition and retention. I leverage growth metrics to inform product enhancements and strategic decisions, focusing on adaptability and continuous improvement. This commitment to growth ensures that our designs not only meet market demands but also drive long-term engagement and business success.

iii. simplicity

My design philosophy is deeply influenced by Zen principles, emphasizing the elegance and tranquility of simplicity. I adopt a clean, minimal aesthetic that prioritizes clarity and the essence of functionality. This approach allows users to navigate intuitively, reducing clutter and focusing on what is truly essential. By streamlining interactions, I hope to not only foster a serene user environment but also enhance the overall effectiveness and harmony of the product.

Cornell University

B.S. Information Science, concentration in Data Science, 2016